My So-Called Beautiful Fashion

After a lot of thought and inner fighting, I decided that I am going to share with you my fashion week experience…Ta daaaa

As the new season’s garments are starting  to appear in Moda Operandi, Net-A-Porter and the windows of Matches and Liberty, I can’t help recalling my, last September, days, when I was running, in panic, backstage, to steam the clothes (yeap, I did that too!), dress the models, guide the guests to their seats, feel all this mumbo jumbo fashion week vibe and – for God’s sake! – DON’T DESTROY THE GARMENTS!

This one is the first of My So-Called Beautiful Fashion series, it is where I lost my fashion-week-backstage-experience virginity, at the Clements Ribeiro catwalk inside Goldsmith’s Hall…

Enjoy the ride…

ImageThings are still calm here, everybody gets to know each other, Suzanne Clements (in grey tee) checks the last details, Inacio Ribeiro ( in jeans and blue sweater) talks to buyers and the press

ImageImageThe looks

Image…while in the make-up and hair room…

Imagemodels and photographers start coming…the heat is rising…

ImageImageMy Kate (We changed with Ruth)…



ImageImageImageMy favoriteZen, literally! And one of the best head to toes  floral looks of the season.

ImageImageLove this total, little, colourful, polka dot look..

ImageMaja in action…

ImagePanic is officially here! The 15 magic minutes are about to start…hmm, I shall leave the camera aside for now..

ImageDid you feel that??


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Posted in catwalks, designers, event, lfw, london, london fashion week, ss13
5 comments on “My So-Called Beautiful Fashion
  1. lenslapse says:

    oh WOW. this looks like so much fun! Are you blogging/writing at this event or doing other behind the scenes work?
    I am in LOVE with that last sheer polka dot shirt too.. I need to find this fabric ❤
    Great behind the scenes pics 🙂

    • So sorry it took me so long to reply to you! I like working during fashion weeks here in London, so I did some backstage work at some designers but only for the experience and the vibe…ok and my CV…hahahaha…yeah, Clements Ribeiro designs for SS13 are too nice..florals and dots and girlie fabrics…niiiice ones…


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